The Influencer Trap is an Alliance event during which Alliance members can send their armies to battle Infected Influencers and gain rewards according to their rank.
To open the Trap, Alliance members need to donate Energy Cells.
Energy Cells can be found in GigaCorp Crates, which are gained by attacking Dev Camps while in possession of a GigaCorp Key.
GigaCorp Keys can be gained via Daily Rewards. When the required amount of Energy Cells has been donated, you can then rally against the Influencers. Chiefs who have been in the Alliance for less than 48 hours cannot join the Influencer Trap challenges.
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Game Guide for State of Survival: Survive the Zombie Apocalypse