While Shop Heroes is, in fact, free to play, we do offer the option to purchase gems for real money. You can purchase gems directly in-game and all purchases will be handled directly via iTunes,… 

If you have forgot your Facebook password please follow the prompts from the Facebook (http://www.facebook.com/) page for help resetting it. On mobile devices that have not been linked to Facebook, Shop Heroes uses the devices… 

Yes, you may be able to recover your account if you linked your game from the Accounts tab of the Setting menu in-game. (We HIGHLY recommend this, especially for iOS users.) If this does not… 

Gold is one of the two currencies in Shop Heroes and is primarily used to progress your gameplay. You can use gold to purchase new furniture from the store, invest in the city, buy items…